The 'Swift Suit's' colour palette includes strong emerald green, bold canary yellow and shimmery white. The colour choice was you simply symbolise Australia's trademark colours, white represents safety, faith, purity and lets in positive energy.
The three colours contrast well and clearly outline the shapes in the suit making the design as whole look striking and dynamic.
Nike is busting out the Swift suit, This Specially made, one piece suit is made out of a thin, smooth Lycra material.
A hooded unitard which promises to maximize an athlete's potential by regulating heat and reducing drag, Netting at the back of the suit allows the skin to breath and Seaming is located in the back of the suit for aerodynamics.
The style, theme and design of the 'Swift Suit' is Futuristic (Futurism) and the shapes and symmetric patterning in the design look Abstract and the colour contrast (including the shoes) could be classified in the 'Pop Art' style by the use on bold dynamic colours together.
I believe that Nike's design is very smart and effective, the way it is supportively made to enhance physical activity and how different fabrics strategically placed to allow minimum resistance and maximum efficiency.
The colours are striking and clearly distinguishes Australia's 'Green and Gold' Trademarked colours.
The logo's included on the front of the 'Swift Suit' are... AUS,
the Nike 'swoosh' Logo,
Olympic rings, Australia coat of arms and
Sydney 2000 to represent the year.
Bibliography
http://tiny.cc/hzuwv
http://tiny.cc/7ncb1
http://tiny.cc/ebh3t
http://www.dexigner.com/news/2206
http://www.yenra.com/nike/
Sporting Logo: The vector styled Logo of The Essendon Football Club, nicknamed The Bombers.
The logo is a symmetrical design, very dynamic using lots of sharp vertical and horizontal lines also built up from geometric shapes and tones of colour to create form and dimension. The Logo's text and Iconic image of an angry looking bomber aircraft is heavily outlines with a bold black shape helping to hold the two items together and creates a defined contrast with the vivid red and lighters shades on grey used in the logo. The Grey tonal usage works very effectively on the vector image of the bomber aircraft, It gives the aircraft movement and a more realistic and interesting form, it also give the logo as a whole, dimension, a metallic look and a bulky shape that creates a feeling of strength and sharpness.
http://tiny.cc/7ncb1
http://tiny.cc/ebh3t
http://www.dexigner.com/news/2206
http://www.yenra.com/nike/
Sporting Logo: The vector styled Logo of The Essendon Football Club, nicknamed The Bombers.The logo is a symmetrical design, very dynamic using lots of sharp vertical and horizontal lines also built up from geometric shapes and tones of colour to create form and dimension. The Logo's text and Iconic image of an angry looking bomber aircraft is heavily outlines with a bold black shape helping to hold the two items together and creates a defined contrast with the vivid red and lighters shades on grey used in the logo. The Grey tonal usage works very effectively on the vector image of the bomber aircraft, It gives the aircraft movement and a more realistic and interesting form, it also give the logo as a whole, dimension, a metallic look and a bulky shape that creates a feeling of strength and sharpness.
As a vector styled image the art style of Digital Art relates to the logo, also the bold stencil style of the logo can relate to Street art (Stencilling).
The way that the tone is used in different colours and the bold and simplicity of the design may symbolise then theme of Underground comix.
The art theme: Vorticism is based on using geometric shapes and dynamic vertical/horizontal lines, both these styles are used in the Logo design for The Essendon Football Club.
6/10
ReplyDeleteGood - hard to follow the required points in the critique process though. Sub headings may have helped.